Media Innovations AR and VR: Success Factors For The Development Of Experiences
English | 2023 | ISBN: 3662662795 | 205 Pages | PDF EPUB (True) | 6 MB
Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360° environment. To successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user.