Morris Altman, "Real-World Decision Making: An Encyclopedia of Behavioral Economics"
English | ISBN: 1440828156 | 2015 | 536 pages | EPUB | 1094 KB
Traditional economic theories speculate how and when people should spend money. But consumers don't always behave as expected and often adopt strategies that might appear unorthodox yet are, at times, more effective than the rule prescribed by conventional wisdom. This groundbreaking text examines the ways in which people make financial decisions, whether it is because they are smart but atypical in their choices ... or just irrational decision makers.