Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer
English | December 20, 2022 | ISBN: N/A | ASIN: B0BQCRN6JQ | 195 pages | EPUB | 0.57 Mb
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include:How community relates to the emotional connections developed via social media and contentWhy demographic, technological, and societal trends favor a new community strategyA new view of the ROI of communityHow a community strategy upends traditional marketing managementThe psychological connection between communities and brandsWhy NFTs and the metaverse change the game for community strategyPowerful brand benefits overlooked by most community strategies todayThrough extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.