1 - Introduction (12.91 MB)
42 - Marketing Communication (22.79 MB)
43 - Marketing communication and brand equity (24.07 MB)
44 - Marketing Communication process (36.25 MB)
45 - Promotional tools with examples (66.2 MB)
46 - Further light on Promotional tools with examples (18.07 MB)
47 - Integrated Marketing Communication Process (12.53 MB)
48 - Marketing communication and promotion (18.99 MB)
49 - EBranding and its meaning (25.05 MB)
50 - Advantages of EBranding (23.01 MB)
51 - Advantages of EBranding Continues (13.02 MB)
52 - Clarification on EBranding (24.09 MB)
53 - Examples on EBranding (54.99 MB)
54 - Summary of Online Branding (10.13 MB)
55 - Significance of corporate logo (23.49 MB)
56 - Aditya Birla group (11.06 MB)
57 - Aditya Birla group Expansion Strategy (14.29 MB)
58 - Communication model at Aditya Birla group (14.08 MB)
59 - Identify the Brand logos (15.07 MB)
60 - Famous Taglines (13.02 MB)
61 - The world of branding (17.48 MB)
62 - Brand Associations (14.44 MB)
63 - Brand Ambassadors (20.33 MB)
64 - Conclusion (19.66 MB)
2 - The Innovation Graph followed by companies (28.46 MB)
3 - Introduction to Brands (31.1 MB)
4 - Products and Brands (23.84 MB)
5 - Products and Brands Continues (19.32 MB)
6 - Brand Building and Brand Pitfalls (18.3 MB)
7 - Brand Building and Brand Pitfalls Continues (57.16 MB)
8 - Brand Challenges and Customer loyalty Pyramid (31.74 MB)
10 - Strategic Fit of Brand identity and Brand Image (30.74 MB)
11 - Different types of brands (36.41 MB)
9 - Brand Elements (58.38 MB)
12 - Brand Value delivery model (35.37 MB)
13 - Cultural examples in the real world (36.68 MB)
14 - Internal Branding (40.21 MB)
15 - Brand identity Prism (27.79 MB)
16 - Brand Equity (11.63 MB)
17 - Brand Equity Pyramid (12.56 MB)
18 - Building Brand Equity elements and examples (36.8 MB)
19 - Further understanding of Brand Equity (68.72 MB)
20 - Methods of measuring brand equity (10.39 MB)
21 - Qualitative methods of Brand Equity (21.02 MB)
22 - Qualitative methods of Brand Equity Continues (48.4 MB)
23 - Quantitative methods of Brand Equity (45.97 MB)
24 - Quantitative methods of Brand Equity Continues with Examples and Case Studies (24.4 MB)
25 - Consumer Buying Behaviour of Brands (21.17 MB)
26 - Individual and Environmental determinants affecting human behaviour (26.33 MB)
27 - Scope of Consumer Buying Behaviour (33.44 MB)
28 - Consumer buying decisions (7.29 MB)
29 - Segmentation types (21.59 MB)
30 - Understanding Brand Positioning (30.77 MB)
31 - Positioning Strategies (27.27 MB)
32 - Positioning by price product class (18.99 MB)
33 - More on Positioning Strategies (25.93 MB)
34 - Introduction to the marketing mix (25.7 MB)
35 - Understanding Product mix (30.1 MB)
36 - Understanding Product mix and Product Assortment (15.95 MB)
37 - Process of Setting the Price (24.05 MB)
38 - Concept of Pricing in detail (16.46 MB)
39 - Types of Pricing (32.69 MB)
40 - Overview of Distribution channel type (21.19 MB)
41 - Channel intensity (18.26 MB)