Microsoft Advertising 101 | Learn Everything.

Learn how to create, optimize, and scale high-performing campaigns with Microsoft Ads to reach untapped audiences.

What you'll learn

Master Microsoft Ads: Reach Millions Across the Bing Network

Unlock the Power of Microsoft Ads to Boost Your Business Growth

From Setup to Success: Your Complete Guide to Microsoft Advertising

Drive Results with Microsoft Ads: Target, Optimize, and Scale

Requirements

No Experience Needed

Active Internet and a Microsoft Ad account

Description

With Microsoft Ads, you gain access to a powerful advertising platform that reaches millions of users across the Bing Ads network. Whether you're a small business owner or a marketing professional, Microsoft advertising helps you connect with high-intent audiences actively searching for products and services like yours. By mastering Microsoft marketing, you can tap into a unique audience segment and boost your business growth.Craft Ads That Capture Attention and Drive ResultsCreating effective Microsoft Ads requires a mix of creativity and strategy. In this course, we teach you how to design eye-catching ads and write compelling copy that drives clicks and conversions. You'll also learn how to leverage the unique features of Bing Ads, such as search and display ad formats, to maximize your campaign's visibility and impact.Target the Right Audience with PrecisionOne of the key strengths of Microsoft advertising is its advanced targeting options. Learn how to refine your audience based on location, demographics, device usage, and even user behavior. With our guidance, you'll master the art of targeting, ensuring your Bing Ads reach the right people at the right time, driving meaningful engagement and results.Optimize and Scale for Long-Term SuccessSuccess in Microsoft marketing doesn't stop at creating ads—it's about continuous improvement. Discover how to monitor campaign performance, adjust bids, and test new strategies to optimize your results. We'll also teach you how to scale your campaigns efficiently, helping you achieve greater returns on your investment and long-term success with Microsoft Ads.

Overview

Section 1: Introduction

Lecture 1 Write Best Ad Copy with AIDA Framework

Lecture 2 BAB Copywriting Framework

Lecture 3 About the Instructor

Lecture 4 Microsoft Advertising

Lecture 5 Digital Advertising Glossary

Section 2: Mastering Customer-Centric Strategies A Comprehensive Guide to Market Segment

Lecture 6 Introduction

Lecture 7 Market Segmentation and Customer Profiling

Lecture 8 Touchpoint Mapping and Psychographic Profiling

Lecture 9 Buyer Feedback Loop and CRM

Lecture 10 Customer Advocacy Program and Loyalty programs

Lecture 11 Customer Co creation and customer onboarding

Lecture 12 Customer Sentiment Analysis and Customer Journey

Lecture 13 Customer Touchpoint optimization

Lecture 14 Customer Communication strategies and Human Cent

Section 3: Microsoft Ads Step by Step

Lecture 15 Why Microsoft Ads

Lecture 16 Sign up For Microsoft Ads

Lecture 17 Where your Ads show up

Lecture 18 Instal Universal Event Tracking

Lecture 19 Microsoft Ads Conversion Set up

Lecture 20 Microsoft Ads Campaign Creation part one

Lecture 21 Microsoft Ads Campaign Creation part two

Lecture 22 Microsoft Ads Campaign Creation Part Three

Lecture 23 Search Campaign part one

Lecture 24 Search Campaign Part Two

Lecture 25 Mater Microsoft Ads Bidding Strategy

Lecture 26 Microsoft Ads Dashboard Overview

Lecture 27 Campaign Level changes

Lecture 28 Microsoft Ads Asset Library

Lecture 29 Microsoft Ads Reporting Tab

Lecture 30 Microsoft Merchant Center

Lecture 31 Become a Microsoft Certified Advertiser

Lecture 32 More Training

Learn Microsoft Ads in one day