Go To Market Strategy; A Complete Practical Guide
Go To Market Strategy; A Complete Practical Guide
Published 12/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.36 GB | Duration: 1h 27m
Comprehensive Go-to-Market Strategy, Market Analysis, Competitive Positioning, Product Value Proposition, Pricing, Promo
What you'll learn
comprehensive understanding of go-to-market strategy
Learning covering market analysis, competitive positioning, product value proposition
Students will learn pricing, segmentation, research, marketing mix, launch planning, sales, branding, content marketing
Students will learn develop and execute effective go-to-market plans that align with business objectives and customer needs
Marketing Complexity and the necessity of having a marketing plan
Definition of proper marketing and how to stick to core customer values to build long term relationships
Requirements
No Previous Marketing Knowledge is Required
Description
The Go To Market Strategy; A Complete Practical Guide course is designed to equip students with a comprehensive understanding of the critical components, methodologies, and best practices involved in crafting and executing effective go-to-market strategies. This course delves into the core principles of market analysis, customer segmentation, product positioning, distribution channels, pricing strategies, and promotional tactics necessary to successfully launch products or services into the market. Are you ready to take your product or service from idea to market success? This online Go-To-Market (GTM) Masterclass will equip you with the essential knowledge and skills to craft a winning strategy and execute a flawless launch.Course Objectives:Understand the foundational concepts of go-to-market (GTM) strategies and their significance in achieving business objectives.Identify and analyze target markets, consumer behavior, and market trends to inform strategic decision-making.Develop comprehensive product positioning and messaging strategies aligned with market needs and competitive landscape.Explore various distribution channels and channel management strategies to optimize product reach and accessibility.Implement pricing strategies that align with value propositions, market dynamics, and business objectives.Craft integrated marketing communication plans utilizing digital, traditional, and experiential marketing techniques.Develop actionable go-to-market plans and frameworks tailored to specific industries and market segments.Analyze case studies and real-world examples to apply theoretical knowledge to practical GTM challenges.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Go To Market Strategy Case Studies; Salesforce and Tesla
Section 2: Fundamental Definitions and Marketing Must Know
Lecture 3 Go-to-Market Strategy Definitions and Problems with them
Lecture 4 Marketing Metaphor; Marketing is the Art and Science of Building a Relationship
Lecture 5 Our Definition of Go-To-Market Strategy
Lecture 6 Debunking a Myth Associated to Steve Jobs
Lecture 7 On Complexity of Market and Marketing; Why Failure Rate Is so High
Lecture 8 No Guarantee for Success; Why You Plan and Hope for the Best
Lecture 9 A Common Marketing Mistake; Projecting Your Own Thoughts on Customers
Lecture 10 Marketing Costs; Why Conservative Approach is Preferred for Launching Products
Section 3: Product Value Proposition, Product Positioning and Target Market Selection
Lecture 11 Step 1: Define and Refine the Product Value Proposition
Lecture 12 1.2 Jobs to Be Done Theory; A Theory About How to Create Value Proposition
Lecture 13 1.3 Understand the Ideal Customer; Importance of Targeting
Lecture 14 1.4 What is Product Positioning?
Lecture 15 1.5 How to Find and Create Product Positioning?
Section 4: Distribution Channel; Place
Lecture 16 2- Distribution Channel or Place
Section 5: Promotion and Promotion Tools
Lecture 17 3.1- What is Promotion and It's Importance
Lecture 18 3.2- Promotion Tools
Lecture 19 3.3- Diffusion of Innovation Theory; Must Know about New Product Launch
Lecture 20 3.4- When to Scale a Business
Section 6: Pricing
Lecture 21 4- Pricing and It's Importance
Lecture 22 4.1- How to Set the Price
Lecture 23 4.2- Rule Number 1 of Pricing
Lecture 24 Rule Number 2 of Pricing
Section 7: Feedback and Evolution
Lecture 25 5- Feedback, Evolution, and Conclusion
Entrepreneurs,Business Owners,Anybody interested to learn marketing,All professionals
HOMEPAGE
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